Recently saw a spam subject line that I thought said "Succeed in a truth economy." Which brought all sorts of interesting science fictional ideas to mind.
Until I saw that it actually said "Succeed in a tough economy."
Oh, well.
Recently in the Misreading Category
I saw a billboard advertising the new Droid cell phone yesterday. It had a hard-edged and manly sort of high-tech industrial look to it, and it said:
Now, the Droid ad campaign has centered around the idea that there's lots of stuff that the iPhone doesn't do, but that "Droid Does."
So the advertisers can perhaps be forgiven for assuming that everyone would see the word "DOES" as a verb and pronounce it like "duzz."
But for just a moment, as I glanced at the billboard, I saw the word "DOES" as a plural noun, and pronounced it like "doze."
And I wondered: a bare-knuckled bucket full of female deer? Huh?
Just saw a spam subject line that said:
MONEY OR LOVE? WHY NOT BOTH?
Only at first glance I misread the first word, so I thought it said:
MONKEY OR LOVE? WHY NOT BOTH?
