Words & Stuff

SS: Something Special in the Friendly Skies

(8 November 1998)

While flying across the country last week, I realized that I couldn't remember which advertising jingle went with the airline I was flying on. Was it "Something special in the air," or was that some other airline?

So here's a quiz: match the slogan to the company or product. Some of these are just slogans; others are from jingles. As you answer the quiz, reflect on how hard it is to get jingles out of your head, and how easy it can be to forget which jingle goes with which product. Also reflect on how little actual semantic content most of these slogans have. Note that some of these may be long-outdated (so some products and companies have more than one slogan listed), and at least one may only ever have been heard in the San Francisco Bay Area. For added fun, mix and match slogans with companies, as in "Apple: it does a body good."

American Airlines
Apple
AT&T
Bayer
beef
Best Western
Bud Dry
Burger King
Campbell's soup
Circuit City
DHL
Dodge
Excedrin
Federal Express
Ford
GE
Greyhound
Hallmark
Lay's
Macintosh
McDonald's
Michelob
Microsoft
milk
Motrin
NBC
Nike
Nuprin
Pepsi
Pepto Bismol
Pontiac
Pringle's
Rolaids
Snickers
Sprite
Toyota
Tri-City
Tylenol
Volkswagen
U-Haul
United
US armed forces
US Army
Yellow pages.

1, 800, 528; 1, 2, 3, 4; that's ___
An adventure in moving.
Be all that you can be.
Because some days are better than others.
The brand most hospitals use.
The choice of a new generation.
The computer for the rest of us.
Doing what we do best.
Drivers wanted.
Fly the friendly skies.
Great faces, great places. [never mind. joke.]
Have it your way.
The headache medicine
___ hits the spot.
How do you spell relief?
I can't believe I ate the whole thing.
Image is nothing; taste is everything. Obey your thirst.
It does a body good.
It's what's for dinner.
Just do it.
Leave the driving to us.
Let your fingers do the walking.
Little. Yellow. Different. Better.
Mm, mm, good.
The most trusted name in pain relief.
Must-see TV.
No one can eat just one.
Once you pop you can't stop.
Quality is job one.
Ram tough.
Reach out and touch someone.
Real food for real people.
___ really satisfies.
Something special in the air.
___ spoken here.
Think different.
We bring good things to life.
We build excitement.
We do it all for you.
We'll take it from here.
What a great place to be.
What will you do with all the money you save?
When it absolutely, positively has to get there overnight.
When you care enough to send the very best.
Where do you want to go today?
Where service is state of the art.
Why ask why?
The world's largest sporting-goods store.
You will.

Answers are all in one big table, so do as much of the quiz as you want to before you peek.


Thanks to Megan Hallam, Jim Moskowitz, Chaos Golubitsky, Otavia Propper, Jeremy Dilatush, Melissa Running, and Dave Phillips for help with this week's column.

Most of these slogans are trademarks or service marks (perhaps registered) of various companies.


Jed Hartman <logophilia@kith.org>