Most of the time, I try my best to ignore online advertising.<\/p>\n
But once in a while, an ad catches my attention and makes me interested in clicking it, or at least reading it.<\/p>\n
Unfortunately, as often as not, this happens just after I've clicked to leave the page, or somewhere in the middle of an animated ad just as the image is changing.<\/p>\n
The former case is particularly unfortunate; if I go back to the page I was on, chances are good that the random-ad-choosing system will provide me with a different ad. I might be able to get the ad I was interested in back by reloading half a dozen times; then again, I might not.<\/p>\n
So I'd like to propose that the people who create web advertising systems provide a way to navigate manually to other ads in the system, ideally specifically including a \"previous\" button that lets the viewer see the preceding ad. I imagine a lot of advertising systems don't have any way to tell what the preceding ad was for that person, but if they do, it seems to me this would be useful.<\/p>\n
I'd also like to propose that animated ads come standard with a \"replay\" button. Some do, but a lot don't.<\/p>\n
But I dunno, maybe there isn't much audience for either of these features.<\/p>\n
(Posting from home; had this idea on my own time, not at work. I'll suggest it at work, but I'd like to see other companies do this as well.)<\/p>\n\n","protected":false},"excerpt":{"rendered":"
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