{"id":12680,"date":"2010-01-09T12:17:25","date_gmt":"2010-01-09T20:17:25","guid":{"rendered":"http:\/\/www.kith.org\/journals\/jed\/2010\/01\/09\/12680.html"},"modified":"2010-01-09T12:17:25","modified_gmt":"2010-01-09T20:17:25","slug":"bra-colors","status":"publish","type":"post","link":"https:\/\/www.kith.org\/jed\/2010\/01\/09\/bra-colors\/","title":{"rendered":"Bra colors?"},"content":{"rendered":"\n

On Facebook yesterday, a bunch of my friends posted status messages containing only a color name. Or, in some cases, a brief description of a pattern.<\/p>\n

After a dozen or so such messages, I saw someone explain that the idea was to post your underwear color.<\/p>\n

It didn't occur to me to look at the gender of the people posting the colors. I don't know whether most of them were women or not.<\/p>\n

Just now, I came across an article that explains that it was meant to be bra color<\/a>, and that the goal was \"to raise awareness for breast cancer research.\"<\/p>\n

So now I'm curious. For those of you (both female and male) who didn't<\/em> receive the supposed-to-be-for-women-only email explaining what was going on:<\/p>\n

Did y'all know this was specifically meant to be bras, not other kinds of underwear?<\/p>\n

Did y'all know it was specifically meant to be women (and not men) posting colors?<\/p>\n

Did y'all know this had anything to do with breast cancer research?<\/p>\n

I'm especially curious whether what was going on was more obvious (in the absence of the email explanation) to women than to men.<\/p>\n

. . . I suppose a meme without an explanation can raise curiosity that leads to awareness, much like viral marketing campaigns. But the connection here feels pretty tenuous to me.<\/p>\n

On the other hand, it appears that large numbers of people are searching for info about this (article says: 'At noon today, \"color status on Facebook\" was number 11 on Google Trends<\/a> and was making fast gains on Twitter'), and there are articles about the meme all over the mainstream media, so maybe it's having exactly the intended effect.<\/p>\n

(Added later: It occurs to me that this post may come across as a complaint, in various ways. If so, I'm sorry; it wasn't meant that way. It was intended more as an \"Oh, huh, that's an interesting sociological phenomenon, and I'm curious to find out more about how (and how well) it worked.\" I didn't intend to criticize anyone who participated in it, or to denigrate or derail the important cause of raising awareness of breast cancer research.)<\/p>\n\n","protected":false},"excerpt":{"rendered":"

On Facebook yesterday, a bunch of my friends posted status messages containing only a color name. Or, in some cases,…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-12680","post","type-post","status-publish","format-standard","hentry","category-memes"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/posts\/12680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/comments?post=12680"}],"version-history":[{"count":0,"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/posts\/12680\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/media?parent=12680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/categories?post=12680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/tags?post=12680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}