{"id":14837,"date":"2014-02-09T22:03:30","date_gmt":"2014-02-10T06:03:30","guid":{"rendered":"http:\/\/www.kith.org\/journals\/jed\/2014\/02\/09\/14837.html"},"modified":"2014-02-09T22:03:30","modified_gmt":"2014-02-10T06:03:30","slug":"diversity-ads","status":"publish","type":"post","link":"https:\/\/www.kith.org\/jed\/2014\/02\/09\/diversity-ads\/","title":{"rendered":"Diversity ads"},"content":{"rendered":"\n<p>I feel like there's been an amazing spate of pro-diversity advertising in the past week. Some links:<\/p>\n<ul>\n  <li>A new <a href=\"http:\/\/www.forbes.com\/sites\/rogergroves\/2014\/02\/02\/the-subtly-of-the-super-bowl-cheerios-commercial\/\">Cheerios Super Bowl commercial<\/a>, a sequel to their sweet interracial-family <a href=\"http:\/\/www.youtube.com\/watch?v=kYofm5d5Xdw\">ad from last year<\/a>. (Last year, the Cheerios VP of marketing <a href=\"http:\/\/gawker.com\/cheerios-ad-starring-interracial-family-predictably-sum-510591871\">said<\/a>: &ldquo;Consumers have responded positively to our new Cheerios ad. At Cheerios, we know there are many kinds of families and we celebrate them all.&rdquo;)<\/li>\n  <li>Coca-Cola's lovely &ldquo;<a href=\"http:\/\/www.youtube.com\/watch?v=443Vy3I0gJs\">It's Beautiful<\/a>&rdquo; ad, featuring the song &ldquo;America the Beautiful&rdquo; with different lines in <a href=\"http:\/\/www.coca-colacompany.com\/stories\/americaisbeautiful-coke-debuts-inspiring-ad-during-big-game\">seven different languages<\/a>: English, Tagalog, Spanish, Hebrew, Hindi, Keres, and Senegalese-French. (That latter link has brief interviews with the seven young women who did the singing.) I've always loved this tune, and I really like these performances of it; I'm looking forward to getting a downloadable copy of the song. I like the images in the ad, too.<\/li>\n  <li>Only sort of an ad: Google's awesome <a href=\"http:\/\/www.cnn.com\/2014\/02\/07\/world\/europe\/google-olympic-charter\/\">rainbow-colored Olympic doodle<\/a>.<\/li>\n  <li>Bell Canada's <a href=\"http:\/\/www.youtube.com\/watch?v=yo4obP3htrY\">Olympics ad<\/a> shows a gay couple kissing (for just a moment, at 0:23).<\/li>\n  <li>Scandinavian sporting-goods retailer XXL provides a 2-minute ad, &ldquo;<a href=\"https:\/\/www.youtube.com\/watch?v=y5pzhmGX1sk\">Airport Love<\/a>,&rdquo; that I found kind of mystifying for a while, but all becomes clear.<\/li>\n  <li>Chevrolet has a new pair of Olympics ads: &ldquo;<a href=\"http:\/\/www.youtube.com\/watch?v=g1tkYZ5m0rU\">The New<\/a>&rdquo; and &ldquo;<a href=\"http:\/\/www.youtube.com\/watch?v=ks-SgE_waSo\">The New Us<\/a>.&rdquo; Both show diverse families, including gay male couples.<\/li>\n<\/ul>\n<p>I'm especially astonished and thrilled that corporate America is so directly and explicitly and outspokenly embracing diversity. This kind of advertising has been happening here and there in small ways for a long time, but I can't remember any other time when four major high-profile diversity-themed TV commercials from three American corporate giants have aired in one week.<\/p>\n<p>While I'm here, here are a couple of other good videos, not ads per se, on the theme of official Russian homophobia:<\/p>\n<ul>\n  <li>The Canadian Institute of Diversity and Inclusion provides a cute and funny 30-second <a href=\"http:\/\/www.youtube.com\/watch?v=effb2JYiKXM\">Luge ad<\/a>.<\/li>\n  <li>All Out has created a heartbreaking two-minute Olympics-themed video, <a href=\"http:\/\/www.youtube.com\/watch?v=6AeqOFo7MRw\">#LoveAlwaysWins<\/a>.<\/li>\n  <li>Delightfully silly 4-minute musical song-and-dance extravaganza &ldquo;<a href=\"http:\/\/www.youtube.com\/watch?v=lSYSIIjizcw\">Mother Russia<\/a>&rdquo; (though it has a couple of unfortunate lines).<\/li>\n<\/ul>\n\n","protected":false},"excerpt":{"rendered":"<p>I feel like there&#8217;s been an amazing spate of pro-diversity advertising in the past week. Some links: A new Cheerios&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,55,23,95],"tags":[],"class_list":["post-14837","post","type-post","status-publish","format-standard","hentry","category-improving-society","category-net-video","category-queer","category-race-ethnicity"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/posts\/14837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/comments?post=14837"}],"version-history":[{"count":0,"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/posts\/14837\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/media?parent=14837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/categories?post=14837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kith.org\/jed\/wp-json\/wp\/v2\/tags?post=14837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}