{"id":10538,"date":"2007-06-05T10:34:29","date_gmt":"2007-06-05T14:34:29","guid":{"rendered":"http:\/\/www.kith.org\/journals\/vardibidian\/2007\/06\/05\/10538.html"},"modified":"2018-03-12T16:56:29","modified_gmt":"2018-03-12T21:56:29","slug":"2012-if-you-squint-a-bit","status":"publish","type":"post","link":"https:\/\/www.kith.org\/vardibidian\/2007\/06\/05\/2012-if-you-squint-a-bit\/","title":{"rendered":"2012, if you squint a bit"},"content":{"rendered":"\n

There is a new logo for the 2012 Olympics<\/a>. New branding. Multimedia. According to the shills who charged a packet o’ dough for it, the new brand “will work with new technology and across traditional and new media networks.” It will be ugly on all those media networks. Traditionally ugly on some, but on some, it will be new-media ugly, all edgy and, um, expensive.\n

Don’t miss the video<\/a>. Actually, feel free to miss the video, because the video is of no interest whatsoever. It utterly fails to explain why the Brits have chosen a logo of truly Olympian uglinessossitude, or what the hell they were thinking, or what dosage they eventually settled on. It does, however ... er ... well, it answers the question did the people who came up with that awful logo have bad taste?<\/I> On the other hand, even people with the terrible eye for color and design the video so proudly displayed should be able to take one quick look at the logo and give eight minutes on how badly it sucks, with three separate levels of analysis, and four minutes placing it in the context of the collapse of the western hegemony. I mean, if you took all the people who could watch that video and think there’s a well-made, attractive and powerful tool for getting Britons excited about the upcoming Games<\/I>, and then out of that focus group of execrable taste, you then showed them the logo and let those who wanted to run screaming from the room to do so, your options would then be to (a) give the remaining viewers millions of dollars to run an advertising campaign or (2) beat the remaining viewers to death with their white canes. The latter seems more humane.\n

Tolerabimus quod tolerare debemus<\/I>,
-Vardibidian.\n<\/p>\n\n","protected":false},"excerpt":{"rendered":"

There is a new logo for the 2012 Olympics. New branding. Multimedia. According to the shills who charged a packet o\u2019 dough for it, the new brand \u201cwill work with new technology and across traditional and new media networks.\u201d It…<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[201],"tags":[],"class_list":["post-10538","post","type-post","status-publish","format-standard","hentry","category-navel-gazing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kith.org\/vardibidian\/wp-json\/wp\/v2\/posts\/10538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kith.org\/vardibidian\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kith.org\/vardibidian\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kith.org\/vardibidian\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kith.org\/vardibidian\/wp-json\/wp\/v2\/comments?post=10538"}],"version-history":[{"count":1,"href":"https:\/\/www.kith.org\/vardibidian\/wp-json\/wp\/v2\/posts\/10538\/revisions"}],"predecessor-version":[{"id":18043,"href":"https:\/\/www.kith.org\/vardibidian\/wp-json\/wp\/v2\/posts\/10538\/revisions\/18043"}],"wp:attachment":[{"href":"https:\/\/www.kith.org\/vardibidian\/wp-json\/wp\/v2\/media?parent=10538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kith.org\/vardibidian\/wp-json\/wp\/v2\/categories?post=10538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kith.org\/vardibidian\/wp-json\/wp\/v2\/tags?post=10538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}