{"id":12175,"date":"2009-06-15T10:42:58","date_gmt":"2009-06-15T17:42:58","guid":{"rendered":"http:\/\/www.kith.org\/journals\/neology\/2009\/06\/15\/premium-basic.html"},"modified":"2009-06-15T10:42:58","modified_gmt":"2009-06-15T17:42:58","slug":"premium-basic","status":"publish","type":"post","link":"https:\/\/www.kith.org\/words\/2009\/06\/15\/premium-basic\/","title":{"rendered":"Premium Basic"},"content":{"rendered":"\n

When you want your service to sound great, you might be tempted to label it with a superlative, like, say, \"Premium.\"<\/p>\n

But if you want to distinguish two levels of service, you might be tempted to label one as, say, \"Basic,\" and the other as, say, \"Plus.\"<\/p>\n

Both of those impulses are pretty reasonable. The problem comes when you try to combine them:<\/p>\n

\n

[...] Adobe Systems June 15 moved Acrobat.com out of public beta with two premium paid subscription services for businesses.<\/p>\n

[...]<\/p>\n

To wit, the company unveiled Premium Basic and Premium Plus services.<\/p>\n

—eweek article<\/a>, 15 June 2009<\/p>\n<\/blockquote>\n

I'm hoping that the Premium Basic service will become so popular that they'll have to split it into two tiers, say Premium Basic Pro and Premium Basic Home.<\/p>\n

Or perhaps Premium Basic Gold and Premium Basic Silver.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

When you want your service to sound great, you might be tempted to label it with a superlative, like, say, “Premium.” But if you want to distinguish two levels of…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[],"class_list":["post-12175","post","type-post","status-publish","format-standard","hentry","category-oxymorons"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts\/12175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/comments?post=12175"}],"version-history":[{"count":0,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts\/12175\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/media?parent=12175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/categories?post=12175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/tags?post=12175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}