{"id":16342,"date":"2006-02-20T08:58:39","date_gmt":"2006-02-20T16:58:39","guid":{"rendered":"http:\/\/www.kith.org\/journals\/neology\/2006\/02\/20\/better-mousetrap.html"},"modified":"2006-02-20T08:58:39","modified_gmt":"2006-02-20T16:58:39","slug":"better-mousetrap","status":"publish","type":"post","link":"https:\/\/www.kith.org\/words\/2006\/02\/20\/better-mousetrap\/","title":{"rendered":"better mousetrap"},"content":{"rendered":"\n<blockquote>\n<p>\"Any challenger to a market where one player holds 80 percent share not only has to build a better mousetrap but improve upon the mouse,\" said Jonathan Spira, chief analyst at Basex, an IT research firm specializing in knowledge sharing and collaboration.<\/p>\n<p>--\"<a href=\"http:\/\/www.redherring.com\/Article.aspx?a=15756&amp;hed=Amazon+Challenges+iPod\">Amazon Challenges iPod<\/a>,\" article in <cite>Red Herring<\/cite>, 16 February 2006<\/p>\n<\/blockquote>\n<p>Block that metaphor!  ~Yeah, I'd sure buy an improved mousetrap from someone who's also made a better mouse.~<\/p>\n<p>I suppose \"improve upon\" might mean something like \"make less objectionable.\" But I don't think he thought it through that carefully; I think he just thought it sounded catchy.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p> &#8220;Any challenger to a market where one player holds 80 percent share not only has to build a better mousetrap but improve upon the mouse,&#8221; said Jonathan Spira, chief&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-16342","post","type-post","status-publish","format-standard","hentry","category-metaphors"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts\/16342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/comments?post=16342"}],"version-history":[{"count":0,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts\/16342\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/media?parent=16342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/categories?post=16342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/tags?post=16342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}