{"id":17511,"date":"2018-07-20T11:20:13","date_gmt":"2018-07-20T18:20:13","guid":{"rendered":"https:\/\/www.kith.org\/words\/?p=17511"},"modified":"2018-07-14T09:29:25","modified_gmt":"2018-07-14T16:29:25","slug":"sensory-metaphors","status":"publish","type":"post","link":"https:\/\/www.kith.org\/words\/2018\/07\/20\/sensory-metaphors\/","title":{"rendered":"Sensory metaphors"},"content":{"rendered":"\r\n<p>In a <cite>New York Times<\/cite> piece from 2015, Jonah Berger wrote about <a href=\"https:\/\/www.nytimes.com\/2015\/11\/22\/opinion\/why-cool-is-still-cool.html\">the longevity of sensory metaphors<\/a>.<\/p>\r\n<p>An interesting piece, and an interesting idea. Fits nicely with stuff I\u2019ve been reading about metaphors in Lakoff and Johnson\u2019s <cite>Metaphors We Live By<\/cite>.<\/p>\r\n<p>I find the piece a little incomplete in its discussion of the word <i>cool<\/i>, though. The early sense of the word referring to, as the article puts it, \u201can internal state of calm, almost icy composure,\u201d makes sense in terms of sensory metaphors. But the article notes that the modern sense referring to \u201cstyle and hipness\u201d has been around since the late 1800s, and I feel like that\u2019s drifted pretty far from its sensory-metaphor roots. Which makes me wonder why it\u2019s stayed current <em>with that meaning<\/em> for so long.<\/p>\r\n<p>I don\u2019t have an answer, but all this does remind me that <i>cool<\/i> is one of the few words for which I can remember how it entered my vocabulary. In high school, I did stage tech, and all of the theatre crowd used <i>cool<\/i>, and it sounded, well, cool to me. So I picked it up, and have been using it ever since. My impression is that, as the article suggests, it\u2019s still in wide use.<\/p>\r\n<p>Then again, I still say <i>nifty<\/i>, so I may not be the best judge of what\u2019s current.<\/p>\r\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,23,83],"tags":[],"class_list":["post-17511","post","type-post","status-publish","format-standard","hentry","category-metaphors","category-slang","category-specific-words"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts\/17511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/comments?post=17511"}],"version-history":[{"count":1,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts\/17511\/revisions"}],"predecessor-version":[{"id":17512,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts\/17511\/revisions\/17512"}],"wp:attachment":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/media?parent=17511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/categories?post=17511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/tags?post=17511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}