{"id":17584,"date":"2018-09-05T08:46:19","date_gmt":"2018-09-05T15:46:19","guid":{"rendered":"https:\/\/www.kith.org\/words\/?p=17584"},"modified":"2018-09-07T06:39:45","modified_gmt":"2018-09-07T13:39:45","slug":"pablum","status":"publish","type":"post","link":"https:\/\/www.kith.org\/words\/2018\/09\/05\/pablum\/","title":{"rendered":"Pablum"},"content":{"rendered":"\r\n<p>My Junior Senator, Chris Murphy, tweeted this morning about the Senate Judiciary Committee hearings:\r\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">This kind of pablum makes me gag. The idea that judges - liberal and conservative - don\u2019t bring political ideologies and belief systems into the court is nonsense and Kavanaugh knows this. <a href=\"https:\/\/t.co\/wW6snLfTie\">https:\/\/t.co\/wW6snLfTie<\/a><\/p>&mdash; Chris Murphy (@ChrisMurphyCT) <a href=\"https:\/\/twitter.com\/ChrisMurphyCT\/status\/1037342544823300096?ref_src=twsrc%5Etfw\">September 5, 2018<\/a><\/blockquote>\r\n\r\n<p>As it happens, the word <i>pablum<\/i> and the older word <i>pabulum<\/i> have an interesting history, which I wrote about in Another Place several years ago, and I figured I may as well update that note here.\r\n<p>The one with the <i>u<\/i> is the earlier word. It\u2019s from the Latin, and meant <I>food<\/i> or more metaphorically <I>fuel<\/i>. It appears to have a connotation of food for animals, rather than for people, and is used also to denote plant food, as in a 1733 quote about the roots needing to search out all the pabulum to fetch back to the body of the plant. That metaphor extends (as metaphors do) to cover food for thought or the kernel from which an idea might grow, and then in the fabulous nineteenth century it becomes a scientific term for anything that provides sustenance to another thing, whether that thing is a plant, an animal, an idea, blood, fire, combustion, or whatever. At this point, it doesn\u2019t seem to have a negative connotation but a neutral one\u2014I might call it strenuously neutral or Scientifically Objective. Not that the connotation of Scientific Objectivity is actually neutral, but I mean that describing as <i>pabulum<\/i> isn\u2019t deprecating it or praising it.\r\n<p>Then how does <i>pabulum<\/i>, a Scientifically Objective word for a provider of sustenance, become the <i>pablum<\/i> that makes a Senator gag?\r\n<p>Well, in the early thirties, a maker of baby food decided to associate their mush with <strong>Science!<\/strong> by calling it <i>Pablum<\/i>. <strong>Science!<\/strong> was a selling point in baby-rearing in the early thirties, as it is from time to time (alternating with <strong>Common Sense! <\/strong>). The two-syllable brand name was so successful that it became the generic term for baby mush.\r\n<p>Which, then, became a byword for anything that was metaphorically without taste or texture, and which was a metaphorical food of last resort for those without metaphorical teeth or a working metaphoric digestive system. Pablum was something that worked and was unobjectionable, but wasn&#8217;t interesting. A baby could grow strong on a diet of Pablum&#8212;that was, in point of fact, the entire selling point of Pablum brand baby food&#8212;but once you can choke down a burger, you ain&#8217;t going back. And so <I>pablum<\/i> became, in essence, the opposite of red meat: whether it is clinically proven or not, people in this country just feel that a beefsteak has damn&#8217; well got to make a fellow stronger than gruel. So <i>pablum<\/i> became the opposite of <i>pabulum<\/i>. Which may be why Heinz no longer uses that brand name. And after a while, nobody thinks of it as a brand at all.\r\n<p>And in then comes the really wonderful part\u2014when <i>pablum<\/i> became the opposite of <i>pabulum<\/i>, people started using <i>pabulum<\/i> to mean <i>pablum<\/i>. I think that\u2019s partly because at least for a while people retained a dim sense that <I>pablum<\/i> wasn\u2019t a word (which in some sense it wasn\u2019t) and <i>pabulum<\/i> was, and they \u201ccorrected\u201d the non-word version to the one that is indeed a word, but that meant the opposite of what they thought. And then, of course, the word began to mean what people used it to mean; most uses of the word <i>pabulum<\/i> now (according to <a href=\"http:\/\/corpus.byu.edu\/coca\/\">COCA<\/a>) specifically refer to something without (metaphoric) nutritive value.\r\n<p>COCA also came up with the following, which I absolutely love: <i>Brand-name recognition is the pabulum of the electronic age, feeding the culture of perpetual adolescents as if they were perpetual infants<\/i>. Of course pabulum isn&#8217;t baby food, Pablum is&#8212;only <a href=\"http:\/\/sgennaro.blog.yorku.ca\/\">Steve Gennaro<\/a> doesn&#8217;t achieve that brand-name recognition. And he shouldn&#8217;t, because the word really had switched. In 1805, if you were to say that X is the pabulum of Y, you would mean that X is good for Y. In 1905, if you were to say that X is the pabulum of Y, you would mean that X is good for Y. In 2005, when Steve Gennaro says that X is the pabulum of Y, he means that X is terrible for Y. And he is using the word <I>correctly<\/i>, that is, he is communicating to his readers exactly what he intends to.\r\n<p>Isn&#8217;t that marvelous?\r\n\n","protected":false},"excerpt":{"rendered":"<p>I personally use the three-syllable version, as it sounds more pretentious.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83],"tags":[],"class_list":["post-17584","post","type-post","status-publish","format-standard","hentry","category-specific-words"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts\/17584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/comments?post=17584"}],"version-history":[{"count":5,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts\/17584\/revisions"}],"predecessor-version":[{"id":17589,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts\/17584\/revisions\/17589"}],"wp:attachment":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/media?parent=17584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/categories?post=17584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/tags?post=17584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}