{"id":2762,"date":"1998-11-08T00:00:00","date_gmt":"1998-11-08T00:00:00","guid":{"rendered":"http:\/\/www.kith.org\/words\/1998\/11\/08\/sslogans\/"},"modified":"2018-01-14T21:38:59","modified_gmt":"2018-01-15T05:38:59","slug":"sslogans","status":"publish","type":"post","link":"https:\/\/www.kith.org\/words\/1998\/11\/08\/sslogans\/","title":{"rendered":"SS: Something Special in the Friendly Skies"},"content":{"rendered":"\r\n\r\n

While flying across the country last week, I realized that I couldn't remember which advertising jingle went with the airline I was flying on. Was it \"Something special in the air,\" or was that some other airline?<\/p>\r\n

So here's a quiz: match the slogan to the company or product. Some of these are just slogans; others are from jingles. As you answer the quiz, reflect on how hard it is to get jingles out of your head, and how easy it can be to forget which jingle goes with which product. Also reflect on how little actual semantic content most of these slogans have. Note that some of these may be long-outdated (so some products and companies have more than one slogan listed), and at least one may only ever have been heard in the San Francisco Bay Area. For added fun, mix and match slogans with companies, as in \"Apple: it does a body good.\"<\/p>\r\n
\r\nAmerican Airlines
\r\nApple
\r\nAT&T
\r\nBayer
\r\nbeef
\r\nBest Western
\r\nBud Dry
\r\nBurger King
\r\nCampbell's soup
\r\nCircuit City
\r\nDHL
\r\nDodge
\r\nExcedrin
\r\nFederal Express
\r\nFord
\r\nGE
\r\nGreyhound
\r\nHallmark
\r\nLay's
\r\nMacintosh
\r\nMcDonald's
\r\nMichelob
\r\nMicrosoft
\r\nmilk
\r\nMotrin
\r\nNBC
\r\nNike
\r\nNuprin
\r\nPepsi
\r\nPepto Bismol
\r\nPontiac
\r\nPringle's
\r\nRolaids
\r\nSnickers
\r\nSprite
\r\nToyota
\r\nTri-City
\r\nTylenol
\r\nVolkswagen
\r\nU-Haul
\r\nUnited
\r\nUS armed forces
\r\nUS Army
\r\nYellow pages.\r\n<\/td>\r\n 		\r\n
<\/td>\r\n 		\r\n1, 800, 528; 1, 2, 3, 4; that's ___
\r\nAn adventure in moving.
\r\nBe all that you can be.
\r\nBecause some days are better than others.
\r\nThe brand most hospitals use.
\r\nThe choice of a new generation.
\r\nThe computer for the rest of us.
\r\nDoing what we do best.
\r\nDrivers wanted.
\r\nFly the friendly skies.
\r\nGreat faces, great places. [never mind. joke<\/a>.]
\r\nHave it your way.
\r\nThe headache medicine
\r\n___ hits the spot.
\r\nHow do you spell relief?
\r\nI can't believe I ate the whole thing.
\r\nImage is nothing; taste is everything. Obey your thirst.
\r\nIt does a body good.
\r\nIt's what's for dinner.
\r\nJust do it.
\r\nLeave the driving to us.
\r\nLet your fingers do the walking.
\r\nLittle. Yellow. Different. Better.
\r\nMm, mm, good.
\r\nThe most trusted name in pain relief.
\r\nMust-see TV.
\r\nNo one can eat just one.
\r\nOnce you pop you can't stop.
\r\nQuality is job one.
\r\nRam tough.
\r\nReach out and touch someone.
\r\nReal food for real people.
\r\n___ really satisfies.
\r\nSomething special in the air.
\r\n___ spoken here.
\r\nThink different.
\r\nWe bring good things to life.
\r\nWe build excitement.
\r\nWe do it all for you.
\r\nWe'll take it from here.
\r\nWhat a great place to be.
\r\nWhat will you do with all the money you save?
\r\nWhen it absolutely, positively has to get there overnight.
\r\nWhen you care enough to send the very best.
\r\nWhere do you want to go today?
\r\nWhere service is state of the art.
\r\nWhy ask why?
\r\nThe world's largest sporting-goods store.
\r\nYou will.\r\n<\/td>\r\n<\/tr>\r\n<\/table>\r\n
\r\n

Answers<\/a> are all in one big table, so do as much of the quiz as you want to before you peek.<\/p>\r\n

Thanks to Megan Hallam, Jim Moskowitz, Chaos Golubitsky, Otavia Propper, Jeremy Dilatush, Melissa Running, and Dave Phillips for help with this week's column.<\/p>\r\n

Most of these slogans are trademarks or service marks (perhaps registered) of various companies.<\/p>\r\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2762","post","type-post","status-publish","format-standard","hentry","category-4-uuppercase-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts\/2762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/comments?post=2762"}],"version-history":[{"count":3,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts\/2762\/revisions"}],"predecessor-version":[{"id":3403,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/posts\/2762\/revisions\/3403"}],"wp:attachment":[{"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/media?parent=2762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/categories?post=2762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kith.org\/words\/wp-json\/wp\/v2\/tags?post=2762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}