Your Humble Blogger is generally late on the stuff that goes around the internet, so y’all probably already know about this company Shaïwear that is selling its clothes with Internet porn. I was surprised, though. I mean, it is the logical development, but I thought we were a good long way away from that stage still. Wrong.
That above link, by the way, is to their more-or-less-safe-for-work-if-your-boss-doesn’t-object-to-aimless-surfing site. The not-at-all-safe-for-work-unless-your-work-conditions-are-rather-remarkable site is Sexpacking, and did I mention it was porn? Yes, that’s right, hard-core with penetration and cocksucking and all. And evidently whenever a garment comes into view, as for instance when the woman clutches the fellow’s discarded trousers as he takes her from behind, you can click on the garment to find out all sorts of useful information. See, it’s an ad. And a dessert topping. I’ll add for those unable to go to the site in virtual person (or uninterested in so doing) that they evidently have three videos at present, each with a couple in the three ways one can make couples from two sexes. A short lesson in combinatorics. Come to think of it, a lot of porn contains useful lessons in combinatorics. Well, not so much useful. Instructive, perhaps.
OK, so there are a bunch of ways I could go with this, but mostly I’ll mention that if the ad works at all (that is, if a lot of people see it), it will probably indelibly link the clothier with porn. I’ll relate an anecdote: ten years ago or so, when I was temping, a woman I worked with was getting a new phone number and had (as was common at the time) a choice of three numbers. She was trying to decide, and had worked out letter-mnemonics, as people do, and had figured out that one of the numbers was S-E-X-B-O-M-B. She asked whether it would be a good idea or a bad idea to have the number S-E-X-B-O-M-B, and I responded that there would be positives and negatives, but that if I were to see her a few months later, or a few years later, the first thing that I would think of was S-E-X-B-O-M-B. She decided not to get a different number. It didn’t matter, at that point, as I already associate her with S-E-X-B-O-M-B, but then I don’t know her phone number, so it doesn’t actually matter to her.
Shaï, on the other hand, is the porn ad company, and not just for me. Well, and who cares about me, because I am unlikely to purchase their “urban style” clothes anyway, and I am (thank the Lord) years away from having to forbid my Perfect Non-Reader from purchasing them. I’ve already seen a joke about a sexy ad for a different maker’s clothes being a “half Shaï”, though. I know it’s good for a brand to be a household name, but I don’t know if it’s good for a brand to be a joke. Perhaps it is. It’s an odd world we live in, and notoriety is like celebrity, which is like fame, which is like publicity.
chazak, chazak, v’nitchazek,
-Vardibidian.
Not spam! A good post. I hadn’t heard of this. Very…strange. I really like your writing 😀