Octopus cooking show
Okay, this is just odd. 8Legged Entertainment presents: Deep Fried, Live!—an animated cooking show done in Flash, with a host who's an accident-prone octopus. Every so often the octopus mentions a useful piece of equipment or a food item, and an icon appears on the screen that will take you to someplace where you can buy that item online. Also, other icons appear that provide recipes, a sort of commentary sidebar on the action, science tidbits explaining cooking science, etc.
It's not as funny as it wants to be, but it looks to my entirely uneducated eye like it might actually be a reasonably good cooking show.
Thanks to Viva for the pointer.