No-rules Potter
Actually, that last entry started out to be about something entirely different. I was going to briefly mention an article from the Financial Express called "Potter Phenomenon: Will The Magic Never End?" The article is mostly uninteresting, but it includes what the article author sees as the "business morals" that we can draw from Rowling's success. The first one is to "hook the kids," something I've heard others say. But then she says this:
Second, think wild. JK Rowling's story follows no rules at all. Anything can happen in a Harry Potter book and usually does. The single thing that grabbed me most about the series is Rowling's sheer force of imagination: You have diaries that write back, railway platforms numbered 9 3/4 , dead professors who come to class to teach, portraits that come alive at night. If you want to learn how to think out-of-the-box, read a Harry Potter book. A logical person would have said: naaaah, this is too weird, it'll never work. But look at how it did. Moral: if you have a crazy idea, think "why not?"
Of course, Rowling's "sheer force of imagination" is pedestrian by speculative fiction standards, but of course people who've never read any of that weird science fiction stuff have no way of knowing that. And, of course, having "no rules at all" would not be a good thing; to her credit, Rowling is (imo) reasonably internally consistent in what can and can't be done in the Potterverse. The moral I would draw is that even work that doesn't do anything terribly new in terms of ideas can hit it big if it happens to capture the zeitgeist and the public imagination. (Some, more cynical than I about such things, would add that only work that doesn't do anything terribly new can hit it big. But the ideas in Rowling's work are clearly new to a lot of people, just not to speculative fiction readers.)
Don't get me wrong; I think Rowling's books are fun, and move along smoothly, and though I won't be standing in line next week to pick up the new one in hardcover, I'll certainly be interested in reading it. Really, this is just another episode of Curmudgeon Jed being annoyed by people being overly impressed with aspects of Rowling that've been done plenty of times before, often better.