The email subject line that goes wrong
Last Chance! Broadway’s Longest-running Play Must Clothes Aug 26
This was the subject heading on an email this morning—it wasn't spam, technically, as I am signed up to get occasional emails from organizations attempting to sell me discount tickets to theater in New York, because I like to think of myself as a theatergoer. I was startled, though, by the error. I mean, it could be the Cupertino effect, of course, or whatever the phrase is for the similar substitution in nice-beach-wrecking, but surely somebody would have noticed before the thing was sent out, yes?
Well, and it made me curious enough to actually open the email, and discovered that it was a deliberate error, in fact a sort of joke kind of thing, in a way.
So that's all right.
Thanks,
-Ed.