Evocative
It's nice to have company when working late. My company tonight is iTunes, and Nanci Griffith just came on. Her intro (from One Fair Summer Evening) to "Love at the Five and Dime" is, like the song, sweet and evocative. My favorite line from it is when she talks about how Woolworth stores smell: "like popcorn and chewin' gum rubbed around on the bottom of a leather-soled shoe."
Maybe you have to hear it in her Texas accent for full effect, though.
The other best line from that intro is about when she was being driven around London and they came around a corner, "and by golly there was a Woolworth store. I wanted them to stop the car and let me out so I could go fill up my suitcase with unnecessary plastic objects."