Defending Google
Followup to my earlier entry mentioning Google Watch:
Interesting response to Google Watch, a point-by-point refutation of Google Watch's biggest complaints about Google.
I think the first few refutations here are kind of glib; they seem to mostly consist of saying (a) A specific privacy expert isn't concerned about Google; and (b) That's because Google doesn't retain any personally identifiable information; and (c) If you're worried about Google, there are various things you can do (if you're technically savvy and aware that there's a potential problem) to circumvent the potential problems.
But it seems to me that associating a specific unique user ID with an IP address and tracking the results over time is potentially pretty personally identifiable, at least for people with a long-term IP address. (It's not clear to me whether Google has the capability to correlate user ID with IP address, but it's also not clear to me that they don't.) And the "you can get around this if you work hard enough" argument doesn't carry a lot of weight for me. (That argument can be used to defend pretty much any practice. "Don't like the spy cameras we installed in your bedroom? Well, if you get a degree in electrical engineering, you can figure out a way to disable them, so they're not really a problem.") Nor does Sergey Brin's comment that you can't tell much about a person by watching their searches—the more of a person's searches you have information about, the more you can try to draw conclusions about trends and patterns, and I don't trust government investigators to say "Well, sure, she searched for info on how to build explosives a dozen times in the past month, but that doesn't mean she's actually interested in building them."
So even though I think the Google Watch guy goes overboard (he's much more worried than I am about Google's motives and about the likelihood of government abuse of Google's data), I'm not entirely thrilled with some of these refutations. But the later refutations/discussions do seem to me to have more substance (and to be a little more even-handed) than the earlier ones.