I'm finding it interesting to see what people on various sites are saying when they link to the Linux-on-a-dead-badger article. A couple times now, I've seen people refer to Strange Horizons as a collection of strange stuff, or as an odd site. It seems pretty clear to me, both from looking at the table of contents and from clicking the "about us" link, that it's a weekly magazine-like site; the structure and concept seem very straightforward to me. But I suppose if you show up to read about dead badgers, you may be predisposed to look for oddness—and I suppose if you don't normally read science fiction or fantasy, it may not be obvious (without reading the About page) what our focus is.
At any rate, regardless of what they say, I'm immensely pleased at the broad distribution. All sorts of sites are linking to us. Clearly we oughtta run geek-humor articles more often.