“I will spam your readers, at no cost to you!”
I've been getting notes in email lately from spammers offering to write guest posts in my blog.
The latest one is the best so far. I'm reluctant to post the whole thing, because even spammers own the copyright on what they write (and this one was clearly written by a human), but the gist of it (paraphrased) was this:
I'm a pro writer, I work for a website that sells “recreational seating” (a.k.a. sofas), and I'd like to write a great guest post for your blog, in order to improve both our and your search-results ranking.
Here's the best line: “Obviously [the article] doesn't have to be anything to do with sofas (man, that would be dull!)”
I got news for you, Ms. or Mr. Spammer: a real professional writer would probably be able to write something interesting and entertaining about sofas.
(As an aside, I got curious and visited the site, and they look professional and legit, not at all like the fly-by-night ad farm I was expecting. I dropped them a note recommending that they discontinue this ill-considered spam scheme.)
I'm mildly annoyed by these sorts of solicitations, but mostly I'm amused. But I'm also a little puzzled, because the web I know and love doesn't work this way. Do real bloggers ever allow random spammer strangers to write guest posts to improve their search-results ranking? A huge part of the appeal of the blogs I read is the voices and personalities of the bloggers. I would expect that the only people who would go along with this scheme are the spammers whose blogs consist of spam entries. And I assume that most such spammers are using automated content-generation tools these days.
There are certainly content farms that post stuff written by humans. But they're not looking for guest bloggers either.
But maybe I'm wrong; the web is big, and maybe there are people who want badly enough to improve their blog's visibility that they're willing to post guest posts by spammers. So in the unlikely event that any of y'all are considering such a deal, I recommend against it. It's not worth the cost to your reputation.