Recently in the Advertising Category

Bucket of Does

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I saw a billboard advertising the new Droid cell phone yesterday. It had a hard-edged and manly sort of high-tech industrial look to it, and it said:

A BARE-KNUCKLED BUCKET OF DOES.

Now, the Droid ad campaign has centered around the idea that there's lots of stuff that the iPhone doesn't do, but that "Droid Does."

So the advertisers can perhaps be forgiven for assuming that everyone would see the word "DOES" as a verb and pronounce it like "duzz."

But for just a moment, as I glanced at the billboard, I saw the word "DOES" as a plural noun, and pronounced it like "doze."

And I wondered: a bare-knuckled bucket full of female deer? Huh?

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