Archive for Advertising

Up to … or more!

Pet peeve: The phrase up to [some number] or more. I see this now and then in ads, in lines like (made-up example) “The battery lasts up to 8 hours or more!” If you take that phrase literally, it’s meaningless—the battery might last less than 8 hours, or it might last more, who knows? Vaguely […]


Just saw an ad for a laser-engraving product called LaserPecker. I feel like that might not be the best possible product name. Then again, they got me to post about it, so maybe it’s a good choice after all.